Fachak & MVP get more coverage !

Some more coverage … this time from Indian blogs :-)

http://www.pluggd.in/2008/09/morpheus-ventures-new-batch-of-startups

http://www.watblog.com/2008/09/11/morpheus-ventures-announces-7-new-startups-under-its-y-combinator-model/

http://www.startupdunia.com/2008/09/10/morpheus-venture-partners-second-batch-of-companies/

http://news.digimouth.com/generic-news/morpheus-funds-7-indian-startups.html

http://www.alootechie.com/content/morpheus-venture-partners-selects-7-startups-mentoring

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Morpheus Ventures on Mashable

We, at Fachak, have been working with Sameer and Nandini from Morpheus Ventures for quite some time now. Today the association got its first PR coverage :-)

Mashable decided to feature the second batch of MVP portfolio companies … that means Fachak + 6 more

Read the full article here.

http://mashable.com/2008/09/10/india-internet-investments/

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5 Steps to the Ultimate desktop & web integration

If you are like me, you too would have one main pc where you spend most of your time. I always had a lot of software installed on my pc – for email, for browsing, for my calendar and my daily dope of feed. I had setup each of [...] Continue Reading…

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Design – What works, what doesn’t – C-Salt Principle

Working at a startup would teach you many things. A founder is supposed to don many hats and simultaneously handle many jobs. Unlike well established companies, where you always have a specialized team at your disposal for each big or small task, a typical startup would never afford [...] Continue Reading…

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Positioning Path – Time to think beyond End Positioning?

Something I wrote two years back. Republishing it.
Cavincare for a lot of Indians is a household name. The originally Southern company that made its mark with Chic is now trying to expand its wings across…

‘Spinz’ the Talcum, Deo & Dab-on brand of Cavinkare is one such product which might [...] Continue Reading…

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The Word of Mouth Marketing

Something really old… derived from a research paper I wrote in first year of FMS …

Ford Mustang should have been outsold by the Chevy Camaro, which had more resources and what many consider a better product but Mustang got the word-of-mouth, and outsold Camaro by a wide margin.
Word-of-mouth marketing [...] Continue Reading…

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Dettol Cool – Where does it fit in overall positioning matrix

Dettol… So what does your marketing hat say!! Is it Germ Protection or does it sound as Health Soap or may be Everyday Protection … of course, what else… it has been the Protection against disease causing germs since ages. And you are not alone as million other marketers [...] Continue Reading…

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