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Tag Archives: brand
Dettol Cool – Where does it fit in overall positioning matrix
Dettol… So what does your marketing hat say!! Is it Germ Protection or does it sound as Health Soap or may be Everyday Protection … of course, what else… it has been the Protection against disease causing germs since ages. … Continue reading
Tagged brand, branding, cool, dettol, line extension, marketing, positioning, Reckitt, soap
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