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Tag Archives: marketing
Google Chrome … The Marketing Blues
Make no mistake… I love Google. I love the way their products just work and over the years, have come to love their marketing as well… Remember ‘the 1 GB inbox’ Gmail… it carved out a space where apparently none … Continue reading
Tagged Ad, Chrome, Google, marketing, positioning
3 Comments
How & Why of ‘fachak.com’
As a relatively new web entrepreneur, one question that i get asked a lot – Why Fachak.com … or how fachak.com … and/or many variations of same question. Thought would enumerate some guidelines that we had formed while selecting our … Continue reading
Tagged com, domain market, domain name, domain names, fachak, internet, marketing, syllables, web entrepreneur, website
4 Comments
Design – What works, what doesn’t – C-Salt Principle
Some observations on what makes a good design great … Continue reading
Dettol Cool – Where does it fit in overall positioning matrix
Dettol… So what does your marketing hat say!! Is it Germ Protection or does it sound as Health Soap or may be Everyday Protection … of course, what else… it has been the Protection against disease causing germs since ages. … Continue reading
Tagged brand, branding, cool, dettol, line extension, marketing, positioning, Reckitt, soap
2 Comments