Tag Archives: marketing

Google Chrome … The Marketing Blues

Make no mistake… I love Google. I love the way their products just work and over the years, have come to love their marketing as well… Remember ‘the 1 GB inbox’ Gmail… it carved out a space where apparently none … Continue reading

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How & Why of ‘fachak.com’

As a relatively new web entrepreneur, one question that i get asked a lot – Why Fachak.com … or how fachak.com … and/or many variations of same question. Thought would enumerate some guidelines that we had formed while selecting our … Continue reading

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Design – What works, what doesn’t – C-Salt Principle

Some observations on what makes a good design great … Continue reading

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Dettol Cool – Where does it fit in overall positioning matrix

Dettol… So what does your marketing hat say!! Is it Germ Protection or does it sound as Health Soap or may be Everyday Protection … of course, what else… it has been the Protection against disease causing germs since ages. … Continue reading

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