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Tag Archives: positioning
Google Chrome … The Marketing Blues
Make no mistake… I love Google. I love the way their products just work and over the years, have come to love their marketing as well… Remember ‘the 1 GB inbox’ Gmail… it carved out a space where apparently none … Continue reading
Tagged Ad, Chrome, Google, marketing, positioning
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Positioning Path – Time to think beyond End Positioning?
Something I wrote two years back. Republishing it. Cavincare for a lot of Indians is a household name. The originally Southern company that made its mark with Chic is now trying to expand its wings across… ‘Spinz’ the Talcum, Deo … Continue reading
Tagged brands, cavincare, positioning, spinz
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Dettol Cool – Where does it fit in overall positioning matrix
Dettol… So what does your marketing hat say!! Is it Germ Protection or does it sound as Health Soap or may be Everyday Protection … of course, what else… it has been the Protection against disease causing germs since ages. … Continue reading
Tagged brand, branding, cool, dettol, line extension, marketing, positioning, Reckitt, soap
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